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School Of Business Administration

Bachelor Degree in Business Administration

The School of Business Administration (SBA) at ADUC caters to the need of multicultural workforce in the field of Business and Management. The school derives its inspiration from ADUC Vision and Mission of providing competitive educational programs in the real-world settings, contributing to the knowledge society and sustainable development of UAE and the region.

The School of Business Administration offers degree programs at the Bachelor and Associate degree level and aspire to launch the Graduate level programs very soon. The School is well equipped with the state of the art facilities and infrastructure along with the qualified and compitent Faculty and Staff with comprehensive professional experience.

Bachelor Degree Program:

  • Bachelor of Business Administration
    • Accounting
    • Marketing
    • Human Resource Management

The mission of the BBA Program is to provide students with high quality business education and to equip them with the skills and aptitudes required to successfully operate in the work place, to advance their career goals and to pursue further studies

Goals
GOAL 1 Demonstrate a broad theoretical knowledge of management concepts, theories and processes and their application to business contexts
GOAL 2 Develop and apply critical thinking skills to complex business management operations and propose appropriate solutions
GOAL 3 Develop effective interpersonal skills and deploy creativity in different business contexts
GOAL 4 Demonstrate ability to comprehend and integrate multiple perspectives in business
GOAL 5 Demonstrate ability to learn from different experiences and embrace new knowledge and skills
Upon completion of the BBA Program, students will be able to:
PLO1 Understand management systems, functions and processes in business organizations
PLO2 Understand societal, economic and cultural trends in the Gulf region and globally and their impact on business
PLO3 Analyze, evaluate and formulate strategic solutions to business problems
PLO4 Convey messages efficiently in both oral and written forms in different business situations.
PLO5 Demonstrate aptitude to work independently as well as part of a group in different situations
PLO6 Formulate creative solutions to business problems
PLO7 Demonstrate specific competencies and skills related to the respective fields of concentration
PLO8 Demonstrate ability to integrate and manage different operations and functions of a business
PLO9 Demonstrate ethical, social and professional awareness and sensitivity in business decisions
PLO10 Critically explore complex and unpredictable matters and situations

The Bachelor of Business Administration Program at ADUC consists of 4 major Learning Blocs:

Course Code Course Title
General Education 30 Credit Hours
Business Core 69 Credit Hours
Free Electives 06 Credit Hours
Concentration 18 Credit Hours
Total 123 Credit Hours

General Education ... 30 Credit Hours

S.No Course Code Course Title Pre-requisite Cr Cr
1 GED 101 Computer Applications None 3
2 GED 102 English Writing Skills None 3
3 GED 103 Advanced English Writing Skills GED 102 3
4 GED 104 Islamic Culture None 3
5 GED 105 Environmental Studies None 3
6 GED 106 Business Mathematics None 3
7 GED 107 UAE Society & Culture None 3
8 GED 108 Introduction to Arts None 3
9 GED 109 Critical Thinking None 3
10 GED 110 Innovation and Entrepreneurship 45 Credit Hours 3

Business Core ... 69 Credit Hours

S.No Course Code Course Title Pre-requisite Cr Cr
1 MGMT 208 Principles of Management None 3
2 MKTG 301 Principles of Marketing None 3
3 ECON 201 Microeconomics None 3
4 BULW 305 Business Law None 3
5 ECON 204 Macroeconomics None 3
6 STAT 201 Business Statistics GED 106 3
7 BUSN 203 Business Communication GED 103 3
8 RESM 202 Research Methodology STAT 201 3
9 ORGB 309 Organizational Behavior MGMT 208 3
10 ECON 206 The Global Economy ECON 204 3
11  ACCT 202 Introduction to Financial Accounting None 3
12 ECON 207 The GCC Economies ECON 206 3
13 FINA 204 Financial Management ACCT 202 3
14 ACCT 203 Managerial Accounting ACCT 202 3
15 MGMT 308 International Business ECON 206 3
16 MGMT 307 Operations Management MGMT 208 3
17 MGMT 403 Leadership ORGB 309 3
18 MGMT 209 Career Preparation and Planning None 3
19 MGMT 404 Management of Change ORGB 309 3
20 MGMT 401 Project Management None 3
21 STRT 405 Strategic Management Last year 3
22 MISM 402 Management Information Systems GED 101 3
23 ETIC 306 Business Ethics BULW 305 3

Electives ... 2 courses (6 Credit Hours)

Electives consist of two courses to be chosen from any concentration other than the student’s chosen field.

S.No Course Code Course Title Pre-requisite Cr Cr
1 - Free Elective 1 - 3
2 - Free Elective 2 - 3

Human Resources Management Concentration ... 18 Credit Hours

S.No Course Code Course Title Pre-requisite Cr Cr
1 HURM 401 Human Resource Management MGMT 208 3
2 HURM 402 Performance and Compensation HURM 401 3
3 HURM 403 Training and Development HURM 401 3
4 HURM 404 Recruitment and Selection HURM 401 3
5 HURM 405 UAE Labor Law and Relations BULW 305 3
6 HURM 406 Internship 90 Credit Hours 3

Marketing Concentration ... 18 Credit Hours

S.No Course Code Course Title Pre-requisite Cr Cr
1 MKTG 401 Consumer Behavior MKTG 301 - RESM 202 3
2 MKTG 402 E-Marketing MKTG 301 3
3 MKTG 403 Advertising and Promotion MKTG 301 3
4 MKTG 404 Marketing of Services MKTG 301 3
5 MKTG 405 Sales Force Management MKTG 301 3
6 MKTG 406 Internship 90 Credit Hours 3

Accounting Concentration ... 18 Credit Hours

S.No Course Code Course Title Pre-requisite Cr Cr
1 ACCT 401 Intermediate Accounting I ACCT 202 3
2 ACCT 402 Intermediate Accounting II ACCT 401 3
3 ACCT 403 Auditing I ACCT 401 3
4 ACCT 404 Auditing II ACCT 403 3
5 ACCT 405 Accounting Information Systems ACCT 202 3
6 ACCT 406 Internship 90 Credit Hours 3

BBA Course Sequence

Year Semester Sr. Course Code Course Title Pre-Requisite Cr
Year 1 Semester 1 1 GED 101 Computer Applications None 3
2 GED 108 Introduction to Arts None 3
3 GED 107 UAE Society and Culture None 3
4 GED 104 Islamic Culture None 3
5 GED 105 Environmental Studies None 3
Semester 2 6 GED 102 English Writing Skills None 3
7 GED 106 Business Mathmetics None 3
8 MGMT 208 Principles of Management None 3
9 MKTG 301 Principles of Marketing None 3
10 ECON 201 Microeconomics None 3
Year 2 Semester 3 11 BULW 305 Business Law None 3
12 ECON 204 Macroeconomics None 3
13 GED 109 Critical Thinking None 3
14 GED 103 Advanced English Writing Skills GED 102 3
15 STAT 201 Business Statistics GED 106 3
Semester 4 16 BUSN 203 Business Communication GED 103 3
17 RESM 202 Research Methodology STAT 201 3
18 ORGB 309 Organizational Behavior MGMT 208 3
19 ECON 206 The Global Economy ECON 204 3
20 ACCT 202 Introduction to Financial Accounting None 3
Year 3 Semester 5 21 ECON 207 The GCC Economies ECON 206 3
22 FINA 204 Financial Management ACCT 202 3
23 ACCT 203 Managerial Accounting ACCT 202 3
24 MGMT 308 International Business ECON 206 3
25 - Concentration 1 (HURM/ACCT/MKTG) - 3
Semester 6 26 GED 110 Innovation and Entrepreneurship 45 Credit Hours 3
27 MGMT 307 Operations Management MGMT 208 3
28 MGMT 403 Leadership ORGB 309 3
29 MGMT 209 Career Preparation and Planning None 2
30 Concentration 2 (HURM/ACCT/MKTG) - 3
Year 4 Semester 7 31 MGMT 404 Management of Change ORGB 309 3
32 MGMT 401 Project Management None 3
33 STRT 405 Strategic Management Last year 3
34 MISM 402 Management Information Systems GED 101 3
35 - Concentration 3 (HURM/ACCT/MKTG) - 3
Semester 8 36 - Free Elective 1 - 3
37 - Free Elective 2 - 3
38 ETIC 306 Business Ethics BULW 305 3
39 - Concentration 4 (HURM/ACCT/MKTG) - 3
40 - Concentration 5 (HURM/ACCT/MKTG) - 3
Total Number of Credit Hours 123

Human Resources Management Concentration Study Plan

Year Semester Sr. Course Code Course Title Pre-Requisite Cr
Year 1 Semester 1 1 GED 101 Computer Applications None 3
2 GED 108 Introduction to Arts None 3
3 GED 107 UAE Society and Culture None 3
4 GED 104 Islamic Culture None 3
5 GED 105 Environmental Studies None 3
Semester 2 6 GED 102 English Writing Skills None 3
7 GED 106 Business Mathmetics None 3
8 MGMT 208 Principles of Management None 3
9 MKTG 301 Principles of Marketing None 3
10 ECON 201 Microeconomics None 3
Year 2 Semester 3 11 BULW 305 Business Law None 3
12 ECON 204 Macroeconomics None 3
13 GED 109 Critical Thinking None 3
14 GED 103 Advanced English Writing Skills GED 102 3
15 STAT 201 Business Statistics GED 106 3
Semester 4 16 BUSN 203 Business Communication GED 103 3
17 RESM 202 Research Methodology STAT 201 3
18 ORGB 309 Organizational Behavior MGMT 208 3
19 ECON 206 The Global Economy ECON 204 3
20 ACCT 202 Introduction to Financial Accounting None 3
Year 3 Semester 5 21 ECON 207 The GCC Economies ECON 206 3
22 FINA 204 Financial Management ACCT 202 3
23 ACCT 203 Managerial Accounting ACCT 202 3
24 MGMT 308 International Business ECON 206 3
25 HURM 401 Human Resource Management MGMT 208 3
Semester 6 26 GED 110 Innovation and Entrepreneurship 45 Credit Hours 3
27 MGMT 307 Operations Management MGMT 208 3
28 MGMT 403 Leadership ORGB 309 3
29 MGMT 209 Career Preparation and Planning None 2
30 HURM 402 Performance and Compensation HURM 401 3
Year 4 Semester 7 31 MGMT 404 Management of Change ORGB 309 3
32 MGMT 401 Project Management None 3
33 STRT 405 Strategic Management Last year 3
34 MISM 402 Management Information Systems GED 101 3
35 HURM 403 Training and Development HURM 401 3
Semester 8 36 - Free Elective 1 - 3
37 - Free Elective 2 - 3
38 ETIC 306 Business Ethics BULW 305 3
39 HURM 404 Recruitment and Selection HURM 401 3
40 HURM 405 UAE Labor Law and Relations BULW 305 3
Summer 41 HURM 406 Internship 90 Credit Hours 4
Total Number of Credit Hours 123

Marketing Concentration Study Plan

Year Semester Sr. Course Code Course Title Pre-Requisite Cr
Year 1 Semester 1 1 GED 101 Computer Applications None 3
2 GED 108 Introduction to Arts None 3
3 GED 107 UAE Society and Culture None 3
4 GED 104 Islamic Culture None 3
5 GED 105 Environmental Studies None 3
Semester 2 6 GED 102 English Writing Skills None 3
7 GED 106 Business Mathmetics None 3
8 MGMT 208 Principles of Management None 3
9 MKTG 301 Principles of Marketing None 3
10 ECON 201 MIcroeconomics None 3
Year 2 Semester 3 11 BULW 305 Business Law None 3
12 ECON 204 Macroeconomics None 3
13 GED 109 Critical Thinking None 3
14 GED 103 Advanced English Writing Skills GED 102 3
15 STAT 201 Business Statistics MATH 106 3
Semester 4 16 BUSN 203 Business Communication GED 103 3
17 RESM 202 Research Methodology STAT 201 3
18 ORGB 309 Organizational Behavior MGMT 208 3
19 ECON 206 The Global Economy ECON 204 3
20 ACCT 202 Introduction to Financial Accounting None 3
Year 3 Semester 5 21 ECON 207 The GCC Economies ECON 206 3
22 FINA 204 Financial Management ACCT 202 3
23 ACCT 203 Managerial Accounting ACCT 202 3
24 MGMT 308 International Business ECON 206 3
25 MKTG 401 Consumer Behavior MKTG 301 - RESM 202 3
Semester 6 26 GED 110 Innovation and Entrepreneurship 45 Credit Hours 3
27 MGMT 307 Operations Management MGMT 208 3
28 MGMT 403 Leadership ORGB 309 3
29 MGMT 209 Career Preparation and Planning None 2
30 MKTG 402 E-Marketing GED 101 - MKTG 301 3
Year 4 Semester 7 31 MGMT 404 Management of Change ORGB 309 3
32 ORGB 309 Project Management None 3
33 STRT 405 Strategic Management Last year 3
34 MISM 402 Management Information Systems GED 101 3
35 MKTG 403 Advertising and Promotion MKTG 301 3
Semester 8 36 - Free Elective 1 - 3
37 - Free Elective 2 - 3
38 ETIC 306 Business Ethics BULW 305 3
39 MKTG 404 Marketing of Services MKTG 301 3
40 MKTG 405 Sales Force Management MKTG 301 3
Summer 41 MKTG 406 Internship 90 Credit Hours 4
Total Number of Credit Hours 123

Accounting Concentration Study Plan

Year Semester Sr. Course Code Course Title Pre-Requisite Cr
Year 1 Semester 1 1 GED 101 Computer Applications None 3
2 GED 108 Introduction to Arts None 3
3 GED 107 UAE Society and Culture None 3
4 GED 104 Islamic Culture None 3
5 GED 105 Environmental Studies None 3
Semester 2 6 GED 102 English Writing Skills None 3
7 GED 106 Business Mathmetics None 3
8 MGMT 208 Principles of Management None 3
9 MKTG 301 Principles of Marketing None 3
10 ECON 201 Microeconomics None 3
Year 2 Semester 3 11 BULW 305 Business Law None 3
12 ECON 204 Macroeconomics None 3
13 GED 109 Critical Thinking None 3
14 GED 103 Advanced English Writing Skills GED 102 3
15 STAT 201 Business Statistics GED 106 3
Semester 4 16 BUSN 203 Business Communication GED 103 3
17 RESM 202 Research Methodology STAT 201 3
18 ORGB 309 Organizational Behavior MGMT 208 3
19 ECON 206 The Global Economy ECON 204 3
20 ACCT 202 Introduction to Financial Accounting None 3
Year 3 Semester 5 21 ECON 207 The GCC Economies ECON 206 3
22 FINA 204 Financial Management ACCT 202 3
23 ACCT 203 Managerial Accounting ACCT 202 3
24 MGMT 308 International Business ECON 206 3
25 ACCT 401 Intermediate Accounting I ACCT 202 3
Semester 6 26 GED 110 Innovation and Entrepreneurship 45 Credit Hours 3
27 MGMT 307 Operations Management ORGB 309 3
28 MGMT 403 Leadership ORGB 309 3
29 MGMT 209 Career Preparation and Planning None 2
30 ACCT 402 Intermediate Accounting II ACCT 401 3
Year 4 Semester 7 31 MGMT 404 Management of Change ORGB 309 3
32 MGMT 401 Project Management None 3
33 STRT 405 Strategic Management Last year 3
34 MISM 402 Management Information Systems GED 101 3
35 ACCT 403 Auditing I ACCT 401 3
Semester 8 36 - Free Elective 1 - 3
37 - Free Elective 2 - 3
36 ETIC 306 Business Ethics BULW 305 3
38 ACCT 404 Auditing II ACCT 403 3
39 ACCT 405 Accounting Information Systems ACCT 202 3
Summer 40 ACCT 406 Internship 90 Credit Hours 4
Total Number of Credit Hours 123

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+971 56 934 3360

Our Instructors

Dr. Belal Barhem

Associate Professor,Dean
School of Business Administration

Dr.Anu

Associate Professor,Chair
School of Business Administration

Dr. Meraj Naem

Associate Professor

Dr. Sunitha Kshatriya

Assistant Professor

Dr. Razia Tungekar

Assistant Professor

Dr.Om Prakash Bohra

Assistant Professor

Dr. Ahmad A. Al-Hiyari

Assistant Professor