Bachelor of Business Administration \ Marketing

Bachelor of Business Administration / Marketing

Customer satisfaction is the key to success of any organization and a company is required to give superior value to their target customers for survival as well as sustainability.  The Marketing concentration will focus on develop the students’ skills and competencies broadly in the areas of sales and marketing, market research, product and brand management, marketing communications, digital marketing, services marketing and consulting.

The Marketing Concentration is designed to enable students to qualify for managerial level positions equipped with a thorough understanding about customer centric approaches and relationship marketing in business. It will prepare the students to effectively use tools and techniques to analyze the marketing environment of a business and keep track of latest trends and practices in selling and marketing. This program is intended for students who desire to target jobs in the fields of Sales/Marketing, Business Development, Sales Account Management, Media planning, Event management, Product / Brand Management, Public Relations, Sales promotion management in public or private organizations.

In additional to general and core courses the students will study the following compulsory and elective courses in Bachelor Degree of Business Administration (Marketing) program:

  1. Consumer Behavior
  2. E-Marketing
  3. Advertising and Promotion
  4. Marketing of Services
  5. Sales Force Management
  6. Internship

For General level of UAE Public Schools or Equivalent
Original High school certificate for the 12th grade with average minimum of 60% or its
equivalent (Pass)
For Students holding American Secondary Degree (High School Diploma) or The International/French Baccalaureate:
  • Must have completed 12 years of studies upon obtaining the High School Certificate
  • Submit a certified copy of grades 10, 11, and 12 transcript certificates
  • Must have completed at least (6) courses successfully within at least four of the following study areas: Mathematics, Sciences, Social Studies, and languages
For Students holding a British Secondary Certificate (IGCSE, GCSE, GCE):
  • A total of 7 O-Level or GCSE/IGCSE subjects are required or alternatively, a combination of O-Level and AS/A-Levels, provided that the subjects cover at least four of the following fields: Math, Science, Languages, Humanities and Social Sciences and/or Arts and Design.
  • The minimum required grades for the above accepted subjects are “C” for the O level, “D” for AS level, and “E” for the A level.
High school average for the 12th grade of minimum 70%
Have succeeded in advanced math and Physics (level 3)
One of the Following English Proficiency Requirements(Applies for all levels Above)
TOFEL IBT: Score 61TOFEL ITP: Score 500IELTS (Academic) Score: 5.0
Pearson Score: between 36 to 44EMSAT Score:  1100Cambridge (Advanced) Score: 41
Documents Required to Apply
Application Form, completed and signed by the applicant;
A non-refundable application fee of AED 400;
Original High School Certificate or Equivalent
IELTS/TOEFL (or equivalent) score certificate in original
Official Academic Transcripts and Course Description
Four Passport size photographs
Copy of Passport, Visa Page and Emirates ID Card
CNo objection letter from NATIONAL MILITARY SERVICE for UAE Nationals

For General level of UAE Public Schools or Equivalent
1GED101Computer Applications3
2GED102English Writing Skills3
3GED103Advanced English Writing Skills3
4GED104Islamic Culture3
5GED 105Environmental Studies3
6GED 106Business Mathematics3
7GED 107UAE Society & Culture3
8GED 108Introduction to Arts3
9GED 109Critical Thinking3
10GED 110Innovation and Entrepreneurship3
Business Core
SNCourse IDCourse TitleCredit Hours
1ECON 201Microeconomics3
2BULW 305Business Law3
3ECON 204Macroeconomics3
4STAT 201Business Statistics3
5BUSN 203Business Communication3
6MGMT 208Principles of Management3
7MKTG 201Principles of Marketing3
8RESM 202Research Methodology3
9ORGB 309Organizational Behavior3
10ECON 206The Global Economy3
11ACCT 202Introduction to Financial Accounting3
12ECON 207The GCC Economies3
13FINA 204Financial Management3
14ACCT 203Managerial Accounting3
15MGMT 308International Business3
16MGMT 307Operations Management3
17MGMT 403Leadership3
18MGMT 209Career Preparation and Planning3
19MGMT 404Management of Change3
20MGMT 401Project Management3
21STRT 405Strategic Management3
22MISM 402Management Information Systems3
23ETIC 306Business Ethics3
Electives ... 2 courses (6 Credit Hours)
Electives consist of two courses to be chosen from any concentration other than the student’s chosen field.
SNCourse IDCourse TitleCredit Hours
1-Free Elective 13
2-Free Elective 23
Human Resources Management Concentration ... 18 Credit Hours
SNCourse IDCourse Title 
1HURM 401HURM 401Human Resource Management3
2HURM 402Performance and Compensation3
3HURM 403Training and Development3
4HURM 404Recruitment and Selection3
5HURM 405UAE Labor Law and Relations3
6INT 406Internship3

ProgramFee Per Hour
VAT Inclusive
Approximate Tuition per Semester
VAT Inclusive
Approximate Tuition per year
VAT Inclusive
Bachelor of Business Administration – Marketing94515000-1800030000-36000