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ICDL Traing Classes in Dubai

Digital Marketing Workshop - Dubai.

We are pleased to announce our 5-day Workshop on Digital Marketing, covering relevant training techniques and helpful resources.

Our Trainer will be exposed to the core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per- Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The workshop will also train candidates on tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook.

Workshop Agenda:

Introducing Principles of Digital Marketing

  • Key Concepts
  • Planning
  • Best Practices
  • Identifying your audience needs
  • Relevant Training Techniques

Explaining the Importance of Web Presence

  • Options
  • Website Considerations
  • Search Engine Optimisation (SEO)

Workshop - Keyword Analysis & Selection

Social Media Setup

  • Social Media Platforms
  • Social Media Accounts

Social Media Management

  • Social Media Management Services
  • Marketing and Promotional Activities
  • Engagement, Lead Generation and Sales

Workshop - Social Media Community Management

Online Marketing and Advertising

  • Online Advertising
  • Digital Display
  • Mobile Marketing
  • Digital Marketing Strategy

Analytics

  • Getting Started
  • Web Analytics
  • Social Media Insights
  • GOOGLE AdWords Analytics

Group Discussion and Q & A

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